Working together
How much does it cost to hire a sports PR firm?
It depends on the scope, the timeline and how many moving pieces are involved. A single launch is priced differently than a year of media relations and sponsorship work.
We scope every engagement after the first conversation and put it in writing as a monthly retainer, a fixed project fee or a mix of the two. You will see the number, what it covers and what it does not before anything is signed. Surprise invoices are for people with worse manners.
What happens after I fill out the intake form?
A real person reads every answer before anyone replies. You will get an email to set up a first conversation, and if the fit is right, a written proposal follows with scope, timeline and fees.
The form takes 15 to 30 minutes, and you can skip anything that does not apply. Start it here.
Do you work with clients outside your home markets?
Yes. Most of our work happens by phone, video and email, so clients anywhere in the United States are welcome. We travel for launches, events and the conversations that belong in person.
Can you work alongside our in-house team or another agency?
Happily. Plenty of clients bring us in to lead one piece, such as a sponsorship push or a media launch, while their own staff or another agency keeps the rest. We agree up front on who owns what so nobody pitches the same reporter twice.
Will you sign an NDA?
Yes. Discretion is part of the job, and we are glad to sign a mutual nondisclosure agreement before you share anything sensitive. Our standard client agreement includes confidentiality terms as well.
Public relations
What is the difference between public relations and marketing?
Marketing is the message you pay to place: ads, paid social, sponsorship signage, your own website. Public relations is the reputation you earn through third parties: reporters, podcasts, event stages and the people who talk about you when you are not in the room.
Marketing buys attention on your schedule. PR builds credibility on someone else's, which is why it usually carries more weight with sponsors, investors and fans. The strongest brands run both in the same direction.
How long does it take to see results from PR?
Plan on a full quarter for a new media relations program to build momentum. Reporters need time to learn your story, and good placements tend to arrive in clusters once they do.
Some things move faster. A timely announcement can land coverage in days, and crisis response runs on hours.
Can you guarantee media coverage?
No reputable PR firm can promise earned coverage, because editors decide what runs. Anyone who guarantees a specific headline is either buying the placement or telling you a very nice story.
What we do promise is the work: a sharp angle, targeted outreach, well-prepared spokespeople and a clear report on every pitch and result.
What should I do if a negative story about me is about to break?
Call before you post, comment or reply to anyone. The first few hours set the tone for everything after.
We help clients confirm the facts, prepare a holding statement, decide who speaks and when, and handle incoming media requests so the response is measured and consistent. Once the moment passes, we build the plan to rebuild trust.
Athletes, sponsors and growth
Do you help college athletes with NIL deals?
Yes. We help student athletes build a personal brand worth paying for, identify the right partners and present themselves professionally to sponsors.
NIL rules vary by state, conference and school, so we work alongside each athlete's compliance office, family and agent if they have one.
What do sponsors look for before they sign a deal?
Sponsors buy access to an audience they cannot easily reach on their own. They want to know who that audience is, how engaged it is and how their brand will show up in front of it.
Properties that close deals come prepared with audience data, clear partnership tiers, activation ideas that go beyond logo placement and a plan to report results at the end of the term. Renewals are easier when the sponsor can take a report to their boss.
How do you measure success?
Against the goals we set together at the start. Depending on the engagement, that could be sponsorship revenue, qualified inbound leads, speaking invitations, media placements or the reputation metrics that matter to your board.
Clients receive regular reporting that ties what we did to what changed, in plain English.